Billboards

I saw a billboard recently and all it said was "Does advertising work? Just did." then gave the number to call to rent the board. Very simple but what they did to replace design was a phrase that made me think and kind of smile at the cleverness behind it. If I had a company I probably would use billboards because they are a great way to promote yourself. The chick-fil-a billboards, priceless. There are a lot of cool ones out there. The best part about them I think is that the companies don't have to hope a lot of people are watching TV when their ad comes on or hope that they picked the right magazine. They just have to pick a good spot. I think Interstate highways are the best because a lot of people use them but it's usually not just the people who live near them. People from all over see them and that is good advertising right there. Seeing as how most billboards are just a slogan and design, they leave you wondering "What company is that? Where do I sign up?" etc. This allows the person to HAVE to look up the company slogan and learn more about them. Also good advertising. I also think that the funnier the billboard the more attention it gets. In the sense that more people will be interested in seeing what its about.